Last Tuesday we opened up our beautiful showroom to let the press take a look at all the new Pre Spring 16 collections. We aim to present the story behind each of our brands in order to inspire the magazines, so they can imagine which styles to use in upcoming shoots - which is also why the Press Day is such an exciting event for us! We served our guests coffee, fresh fruits and delicious yogurts from The Yogurt Shop while talking about the beautiful new collections. We assure you, there is definitely something to look forward to - so keep an eye out for the fashion magazines November issues, these will include a lot of Pre Spring must-haves :-)press 1Fresh fruits and flowers. press 3Katrine Krog from We Are Mad and Mie Quist from We Wonderpress 6Bea Fagerholt from Eurowoman, Mette Marie Lei Lange from TwinPeaks and our very own Nina. press 7Editor in Chief Trine Nygaard and Fashion Editor Line Givskov from INpress 2The Yougurt Shop - soooooo good! press 4Freelance Stylist Anne Stockmann and Assisting Fashion Editor Camilla Larson from Eurowomanpress 5Journalist Stephanie Korsholm from iFormpress 13Gorgeous blogger-girls, Julie Pallesen and Freja Wewerpress 9Nanna and Katrine from The Lookbookpress 8Line Givskov og Mette Marie Lei Lange. press 11Stunning Elle Fashion Coordinator Maria Jernovpress 12Fashion Editor Thora Valdimarsdottir and Assisting Fashion Editor Jeanette Friis from Costumepress 10Patrick Pankalla and Amalie Wesselpress 14Well, that's a wrap. Thanks for a lovely day :-) Later we will you give an update about the rest of the week (which was great, by the way!) so stay tuned! Kisses <3 

Press Days AW14

As some of you know and as we mentioned in our previous post we had Press Days for our brands' AW14 collections here at 9PR. Having press days means that we invite the Danish fashion press to come and check out our brands' new collections. We aim to present the story behind each brand, in order to inspire the different magazines so they more easily can imagine which styles to use in next seasons' upcoming shoots.

This year, we chose to kick of the whole week a little bit differently than usual, by having our own fashion show in our showroom! You can read more about the concept here. You might have noticed the pictures uploaded on Instagram and Facebook featuring all the lovely models from CPH Wolves wearing some of our brands that was included in the show. The brands were: Tusnelda Bloch, Envii, SAND, Just Female, ASOS, Strellson, Gestuz, Nioi and An Ounce, and remember to check out the lovely backstage pictures on our facebook profile!


Right after the show we prepared for the first press day that was held last Wednesday here at the office. We were so lucky to be able to have Design By Us decorating our showroom, with their furniture and interior details.


Our accessory room also had a small make-over, as we received a whole wall filled with ADAX new beautiful AW14 bags to show to the press.

Pssst.. This wall is custommized by Design By Us! Great, huh??


We are also so glad to be representing Sephora here in Danmark. The products really lights up the whole showroom with their lovely colors, don't you think?



Our first meeting during Wednesday morning was with Gertrud, Bea and Victoria from Eurowoman. They were served a morning snack from The Yogurt Shop and some freshly squeezed juice. Here they are posing on the black day-bed called Drama Queen from Design By Us with beautiful bags from Calvin Klein in the background.


Next guest in our showroom was Camilla Larsson from Alt For Damerne. Here she is discussing all the new collections together with our own Line who looks great in a the blue dress from Just Female.


Next up was sweet Michael from Soundvenue who was served perfectly made tea from Nu Te Organic.


Later in the afternoon we had Charlotte and Julie from Woman Magazine who gave us a great time in the showroom filled with laughter - which is absolutely necessary sometimes during busy days ;)


Charlotte couldn't resist trying on the new blue coat from Just Female AW14. The color is amazing!


Last but not least, we had the lovely team from Femina over to look at the collections and as you can see they also had a great time while choosing what to shoot for their magazine. Here, the fashion assistants looking at Storm & Marie's AW14 collection.



Our second press day began with a visit from the sweet girls at Elle Magazine. They were served delicious morning snacks from The Yogurt Shop and organic tea from Nu Te. Here are the beautiful girls Mie, Johanne and Josephine posing in front of a lovely set of pieces from


During Thursday morning we also had a visit from the beauty experts Eva K, Helene from the blog Pudderdaaserne and Nuria Blum. Here they are trying out Sephora's new nail polishes for summer - the colors are just amazing!


Later on, the lovely girls Camilla, Lykke and Yasmine from Cover Magazine came by, on our second day of press days.


Press days are usually long busy days, not only for us, but also for people working for the press, however here is Yasmin from Cover looking super fresh while looking through Julie Brandts beautiful new AW14 collection!


Our last one-on-ones with the press was with Trine and Maiken from Costume Magazine. We caught them standing just in between Gestuz and Tusnelda Blochs beautiful AW14 collections.

Day 3 - Open Press Days


On Friday, we opened up the doors to the showroom also for freelance journalists, bloggers and stylists - something we traditionally call Open House Press Days. Sofia Astby - a very talented stylist, was one of our visitors who joined us, to see all of the new collections. Here she is posing together with Line.


Cecile from fashion magazine In together with our own Nina who is wearing a cosy grey college sweat, from Gestuz with a pair of leather leggings from Samsøe & Samsøe.


Here is Nomi from Nordic Style Magazine and her assistant. Nomi fell in love with a light pink pump from Billi Bi, which she is holding in her right hand - and we agree it's such a summer classic!


Here is lovely looking Susan from Stylein Scandinavia who also got a chance to taste the delicious organic tea from Nu Te.


We also had stylists Sille Henning and Nanna Lindskow stepping by the showroom, here they are looking through Gestuz fantastic AW14 collection - getting some inspiration on how to style their upcoming shoots.


Later that afternoon we got visited by the beautiful bloggers Mie from the blog We Wonder and Tine Strange and together we celebrated a fantastic and successful week with a glass of wine.

We want to thank everybody who has been visiting us during last week and of course an extra thank you also to everyone who was involved in the 9PR Show that was a huge success!!

Lots of love,


The Carré store turns 20 years!

Dear readers,

Yesterday Carré's beautiful store at Laederstrade 18, turned 20 years! It had to be celebrated of course and together with Carré we invited both press and VIP's for the anniversary. It was served delicious breakfast from The Yoghourt Shop and the decorations in the store was amazing as every guest received a little gift hanging from the roof. The store is the first of Carré's own stores and is located in the heart of Copenhagen, which truly embraces both the identity of Carré as a brand and its jewellery collections. The architect behind the interior design in the store is Leif Sigersen who has been with Carré since the beginning. The guests at the event got a little presentation from Shiri, designer and founder of Carré telling us the story about the brand and its lovely collections. This Thursday morning couldn't have started out in a better way and we all had a great time at the event.carre1carre2 With love, the team at 9PR! 

Black is Back with B&O PLAY

Tuesday night we attended the launch party of B&O PLAY by Bang & Olufsen's new family member - the iconic BEOPLAY A9 music system! The event begun with an exclusive introduction to the new special edition A9 speaker system for the press and VIP's. There was served gorgeous food from the creative chef's duo "I'm a KOMBO" - everybody loved it! We also got to listen to a sneak peek on the same evenings music concert by guitarist Milos and Katrine Ring. Later on, we were also invited to the the record label Deutsche Grammophon's Yellow Lounge event and concert with Burgan G, Milos, Mikael Simpson and Katrine Ring, that was taking place the same evening.

BLACK IS BACK- Launch Party Invitation

Here is a picture of Nina and Cille posing with Dennis Birkebæk from B&O PLAY and the talented photographer Pernille Ringsing.

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This baby is what all the fuss is about - what a beauty the A9 Black Edition is:)

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We were served a very special drink, which we all thought contained no alcohol, but turned out to be a mix of Gin, Vermouth, Campari and a little bit of beetroot juice. For dinner we got a deconstructed chicken curry which was to die for!  Im a KOMBO is a tailor made, food design concept which combines the pleasure of food with both art and the social act when dining.

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We were lucky enough to be in the company of Andrea from the blog The Insight and her better half:)

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Milos played a small section of the following concert and it sounded amazing!

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After the little sneak peak-concert Cecilie got the chance to have a chat with Rikke May from the blog The Insider and Katrine Lund who is Fashion Koordinator at the magazine Alt for Damerne.


Here is our lovely Line together with sweet stylist Rikke Charlotte and Thea Thunbo from the magazine DANSK

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Trine Kjaer from Trine's Wardrobe also attended theevent together with Assisting Fashion EditorClara Matz from Eurowoman.

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The lovely Laura Laweatz who is Webeditor at ELLE and has her own amazing blog also stopped by!


 Interior Editor from ELLE Decoration, Mette Skjødt and Malou Wedelbruun who is Editor at ELLE Fashion was pleased to dig into the amazing food from the vertcal food wall!


                                         Last but not least we caught up with the lovely News Editor Anette from under the concert!IMG_2276 - sv

Here is sweet Cecile showing her VIP-pass to the concert, in front of the new black BEOPLAY speakers that were the center of attention during the evening. We are just so crazy about them and would love to have one ourselves.

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We ended the night by attending the Yellow Lounge concert where the sound was so amazing it gave us chills. The whole experience from the event was truly great with a nice mixture of music, food, drinks and people.

Thank you B&O PLAY for a lovely Tuesday night!

With lots of love from the whole team at 9PR!

Dinner at the Envii store

Hi guys! :)As some of you might know, Envii hosted a small and exclusive dinner event last Wednesday, and it really was a great, fun and cozy evening. Therefore, we would like to give you the opportunity to join in from your own couch, and see who was invited to the event. Envii had invited us and the press to give an insight in what the brand stands for, their values and identity. We also got the chance to meet the faces behind the brand, who is a small, creative and dynamic team that always work together to create collections that are in line with current trends. We had a lovely night in the best company of the Envii team and the girls from Eurowoman, Woman, Cover, Costume and Elle. The food was sooo amazing and we were having such a great and fun time.IMG_9142Here Nina in great shopping-mood outside the Envii store before she was getting ready for the night.foto3Here  are Line and Nina with the Envii designers Line, Anne and Yvonne.IMG_9155Cathrine and Lars were talking about the brand values and identity of Envii. Very interesting to hear the way Envii works with their brand identity from the beginning of the design process to the final product in store.IMG_9157Here we have just sat down a the cosy table and are waiting for the dinner to be served. :)IMG_9161IMG_9163Nina found her seat and then the starter was served.foto 3Here are  Nicoline from Elle and our Showroom Manager Nanna enjoying a glass of wine.foto 2After the starter Josephine from Elle and Yvonne was taking a break and just relaxing before the main course was served.foto 4Here is Lars with Clara from Eurowoman and Julie from Woman. All in all a wonderful night with a lot of great talks and big smiles. We love! Thank you Envii <3 Have a great Monday! :)

Bloggerbesøg: Fredes Blog

Endelig er det tid til endnu en gang bloggerbesøg. Denne gang har vi haft besøg af Frede fra Fredes Blog til en snak om hendes blog, hvilke tendenser hun tror på denne sæson og et udpluk af hendes ynglingsitems fra showroomet. Frede havde selvfølgelig sin tro følgesvend Winston med på besøg <3


Fortæl kort om dig selv og din blog. Hvor længe har den eksisteret og hvorfor kan du godt lide at blogge?

.Jeg startede bloggen i 2009, som et sjovt sideprojekt til mit arbejde og jeg var især fascineret af at den kunne fungere som et konstant opdateret CV. Jeg bliver ved med at udvikle min blog og derfor bliver det også ved at være spændende. Jeg elsker at formidle mode, skønhed, kage og alt det jeg oplever gennem mit eget univers.


Frede i fin Ganni-kjole på bloggen.

.Hvilke tendenser tror du på denne sæson (AW13)?

Klart sæt, helst i print - det ser mega sejt ud. Og så tror jeg ellers bare at jeg vil prøve at blive bedre til at lede efter de der helt gode ting, som jeg kan have i min garderobe for evigt. Ikke fordi de skal være kedelige, men når kvalitet, æstetik og design hænger fungerer, så er det en klassiker for mig uanset tendenser.


.Hvilke 3 items skal du tilføje til din garderobe denne sæson?

Varme jakker! Danmark er jakkeland #1. Jeg vil gå efter en varm og sej dunjakke, en mere ladylike lidt ala Isabel Marant og så en rigtig sej blazer jeg kan have på indendørs.


Vælg dine 5 ynglingsitems i showroomet og fortæl lidt om hvorfor du er vild med dem:


Sort nederdel fra Samsøe & Samsøe

.Jeg bliver aldrig træt af de mere kropsnære silhuetter, men det er alligevel forfriskende med alle de skørter der dukker op hver sæson. Et skater skirt eller en nederdel med lidt vidde er så flot til et par flade herresko eller bare nogle seje sneakers.


Pink dunjakke fra Ganni

.Jakkelandet - hvordan kan jeg leve uden en pink dunjakke?? Jeg vil bruge den når jeg skal gå tur med min sorte puddel Winston, vi kommer til at se mega seje ud på Vesterbro.


Gule sko fra Ganni

.Sko er lidt min ting, men jeg går ofte efter det samme. Disse er seje i farven og hælen gør dem meget anvendelige. Jeg vil bruge dem til den sorte nederdel eller et par jeans og min ynglings tee.


Grå strik cardigan fra Tiger of Sweden

.Jeg er en ægte frossenpind, så uld er helt sikkert at finde i min efterårsgarderobe. Denne cardigan er sej og stor og blød, hvilket ser flot ud med en delikat top indenunder - og så kan jeg stadig holde varmen.


Prikket sæt fra Storm & Marie

.Prikker og sæt er ret meget lige i øjet. Det her sæt er virkelig nice og afslappet, men samtidig anstændigt nok til at bruge med nogle små laksko og en blazer.


Tak til Frede og Winston for et hyggeligt besøg hos 9PR - vi glæder os til at se jer snart igen.

GOSH blogger-event

GOSH havde i samarbejde med 9PR arrangeret bloggerevent på hovedkontoret i Lynge. Formålet var at introducere nye produkter samt at gøre opmærksom på GOSHs gode kvalitet, deres altid skønne farver og evne til at følge tidens hotteste trends - og så at det hele er til budgetvenlige priser :-)Der var god stemning da bloggerne mødtes tirsdag morgen og kørte samlet i taxa ud til GOSHSmoothies og lækker sund mad!Der var rundvisning på fabrikken. Et af lokalerne er bygget til at opbevare beholdere/flasker under tryk. I tilfælde af brænd, vil bygningens tag springe af for at undgå eksplosion - ret 007 agtigt ;-)GOSHs allerførste make-up linje fra 1980'erne i GOSH's museum.Efterårets nyheder blev afprøvet og fotograferet.Bloggerne afprøver glimmer neglelakker som kommer ud til jul.Der påføres en klar lak på neglene, som herefter dyppes i glimmerbøtterne.Voila! Glimtende bloggernegle!Trine fra Trines WardrobeGOSHs makeupartist Sidsel Marie Bøgh gav bloggerne en makeover. Her er det Fiona fra SpotdingMie fra We Wonder9PRs egen LineTrine fra Trines WardrobeEmily fra Emily Salomon9PR takker alle for en rigtig smuk dag!

3 gode råd om coorporate blogging af Rikke Charlotte

Hos 9PR går vi meget op i brugen af sociale medier og derfor tager vi gerne imod råd fra eksperter på dette område.I dag kom Rikke Charlotte forbi og gav os et par gode råd!Rikke Charlotte arbejder til dagligt som assistent hos GrenaaBuchard, og desuden har hun det kreative ansvar hos onlinemagasinet jegelskermode.dkRikke gav os følgende disse råd om coorporate blogging:

  1. Altid tænk på hvem du henvender dig til (og at din læserskare gerne er noget bredere, så derfor skal du også kunne tilpasse dig læsere i NY og Tokyo på samme tid)  dette hænger også sammen med at du altid skal være konsekvent i det du skriver, du repræsenterer selvfølgelig den virksomhed du arbejder hos og derfor skal du passe på at din egen personlige stil (eller mening) ikke skinner FOR meget igennem.
  2. Altid være hurtigt ude – når du er en del af branchen er det vigtigt, at du altid viser, at du er first-mover.
  3. Altid substans også i forhold til din virksomheds værdier– i forhold til en almindelig blog hvor det er meget hyggeligt at skrive hvad du har fået til aftensmad:)

Rikke Charlotte i Storm & Marie outfit samt ASH støvlerCathrine assistent hos 9PR er i Gestuz outfit samt sko fra Tiger of SwedenRikke Charlotte var fuldstændig forelsket i skoene fra Tiger of Sweden. De er nu også smukke!9PR siger tak for de gode råd, og ønsker god weekend til alle! :)