SAND Copenhagen Fashion Show

Autumn/Winter 2015

 Imagine yourself a big mansion in Bredgade. The sign on the gate says SAND and you are now entering a world of lavishness. A feeling best described as decadent overwhelms you. A feeling that is just further confirmed and strengthened by both the extremely detailed stucco in the high ceilings and the great combination between Scandinavian and Italian interior. You know that what’s about to happen, is going to be noisy and quiet, pompous and discreet – all at the same time. You can tell that you are about to witness the SAND AW15 Fashion Show only by looking at the small group of people who are enjoying themselves, oysters and champagne shortly before the show starts. The show starts and you are amazed. The sound of David Bowies “We Could Be Heroes” is pulsing through the speakers, and the vibe is overwhelming your entire body. International top model, Diana Conterato is opening the show, and in strong contrast to the fashionable expression of the mansion, fashion icons of the 70ties are almost flowing through the two beautiful lounges and the suite, which right in the this moment easily could have been in London or Paris in the 70ties. Diana is a modern version of Jane Birking, but her attitude exudes rock’n’roll. She is sensual and enticing, and a bit dangerous at the same time. The L.A. based model Conor McLain is a perfect symbiosis between David Bowie and Andy Warhole. The sight of tight-fitted suits combined with oversized coats is just another image of a universe full of contrast.All in all a beautiful and very personal show by Sand Copenhagen.Sand show 11sandSand show 3

Press Days AW14

As some of you know and as we mentioned in our previous post we had Press Days for our brands' AW14 collections here at 9PR. Having press days means that we invite the Danish fashion press to come and check out our brands' new collections. We aim to present the story behind each brand, in order to inspire the different magazines so they more easily can imagine which styles to use in next seasons' upcoming shoots.

This year, we chose to kick of the whole week a little bit differently than usual, by having our own fashion show in our showroom! You can read more about the concept here. You might have noticed the pictures uploaded on Instagram and Facebook featuring all the lovely models from CPH Wolves wearing some of our brands that was included in the show. The brands were: Tusnelda Bloch, Envii, SAND, Just Female, ASOS, Strellson, Gestuz, Nioi and An Ounce, and remember to check out the lovely backstage pictures on our facebook profile!


Right after the show we prepared for the first press day that was held last Wednesday here at the office. We were so lucky to be able to have Design By Us decorating our showroom, with their furniture and interior details.


Our accessory room also had a small make-over, as we received a whole wall filled with ADAX new beautiful AW14 bags to show to the press.

Pssst.. This wall is custommized by Design By Us! Great, huh??


We are also so glad to be representing Sephora here in Danmark. The products really lights up the whole showroom with their lovely colors, don't you think?



Our first meeting during Wednesday morning was with Gertrud, Bea and Victoria from Eurowoman. They were served a morning snack from The Yogurt Shop and some freshly squeezed juice. Here they are posing on the black day-bed called Drama Queen from Design By Us with beautiful bags from Calvin Klein in the background.


Next guest in our showroom was Camilla Larsson from Alt For Damerne. Here she is discussing all the new collections together with our own Line who looks great in a the blue dress from Just Female.


Next up was sweet Michael from Soundvenue who was served perfectly made tea from Nu Te Organic.


Later in the afternoon we had Charlotte and Julie from Woman Magazine who gave us a great time in the showroom filled with laughter - which is absolutely necessary sometimes during busy days ;)


Charlotte couldn't resist trying on the new blue coat from Just Female AW14. The color is amazing!


Last but not least, we had the lovely team from Femina over to look at the collections and as you can see they also had a great time while choosing what to shoot for their magazine. Here, the fashion assistants looking at Storm & Marie's AW14 collection.



Our second press day began with a visit from the sweet girls at Elle Magazine. They were served delicious morning snacks from The Yogurt Shop and organic tea from Nu Te. Here are the beautiful girls Mie, Johanne and Josephine posing in front of a lovely set of pieces from


During Thursday morning we also had a visit from the beauty experts Eva K, Helene from the blog Pudderdaaserne and Nuria Blum. Here they are trying out Sephora's new nail polishes for summer - the colors are just amazing!


Later on, the lovely girls Camilla, Lykke and Yasmine from Cover Magazine came by, on our second day of press days.


Press days are usually long busy days, not only for us, but also for people working for the press, however here is Yasmin from Cover looking super fresh while looking through Julie Brandts beautiful new AW14 collection!


Our last one-on-ones with the press was with Trine and Maiken from Costume Magazine. We caught them standing just in between Gestuz and Tusnelda Blochs beautiful AW14 collections.

Day 3 - Open Press Days


On Friday, we opened up the doors to the showroom also for freelance journalists, bloggers and stylists - something we traditionally call Open House Press Days. Sofia Astby - a very talented stylist, was one of our visitors who joined us, to see all of the new collections. Here she is posing together with Line.


Cecile from fashion magazine In together with our own Nina who is wearing a cosy grey college sweat, from Gestuz with a pair of leather leggings from Samsøe & Samsøe.


Here is Nomi from Nordic Style Magazine and her assistant. Nomi fell in love with a light pink pump from Billi Bi, which she is holding in her right hand - and we agree it's such a summer classic!


Here is lovely looking Susan from Stylein Scandinavia who also got a chance to taste the delicious organic tea from Nu Te.


We also had stylists Sille Henning and Nanna Lindskow stepping by the showroom, here they are looking through Gestuz fantastic AW14 collection - getting some inspiration on how to style their upcoming shoots.


Later that afternoon we got visited by the beautiful bloggers Mie from the blog We Wonder and Tine Strange and together we celebrated a fantastic and successful week with a glass of wine.

We want to thank everybody who has been visiting us during last week and of course an extra thank you also to everyone who was involved in the 9PR Show that was a huge success!!

Lots of love,



Modeugen er skudt i gang og onsdag d. 8 august kl. 15.30 var Københavns fashionistaer samlet ude hos Whiite på Østerbro for at se designerens bud på SS13 looket.Ved ankomsten blev man mødt af at fint bord, hvor forfriskninger blev serveret… mmm.. MUMS!

Hurtig blev der fyldt og der var god tid til at modebranchens creme de la creme kunne mingle og catche up…Palle fra Alt For Damerne nyder en lille én før showet bliver skudt igang...Skønne Birger er klar til kamp...De smukke piger fra Woman, Charlotte Sandgren og Clara...Stylisterne Sofia Astby og Marianne Chloe giver et smil til kameraet mens de nyder deres pinke drink...Så starter showet…  READY – SET – GO!!!La finale...Designeren, Frederikke Hviid modtager et meget velfortjent klapsalve!!...Arman fra Whiite smiler efter et vellykket show... "KLAP DIG SELV PÅ SKULDEREN, ARMAN... GODT GÅET!!"Whiites SS13 kollektion havde et meget feminint og ladylike  ”feel” med klare lyse farver som blev brudt af de rå omgivelser i Whiites egen garage.9PR glæder sig til at få fingrene i kollektionen, der jo først vil være til rådighed næste sommer! Tålmodighed, tålmodighed, tålmodighed….Dont forget the goodiebaaaaaaaaag;)........9PR ønsker alle derude god modeuge!