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Tuesday 24th or April we held the bi-annual Press day for ASOS – an event we at 9PR always look very much forward to. Presenting the key news from the upcoming AW18 collections, giving the press, journalists, stylists and influencers a peek into what’s coming and the exciting news for fall.
With private appointments with the key press titles during the day, an open house for web magazines, freelancers, journalists and stylists during the afternoon, and finishing of the day with all the influencers during the evening – we enjoyed a full day of ASOS.
We had lined up the four key trends for women with loads of sequins, patterns and prints, knit sets, cardigans, mix of materials and statement accessories – and the two key trends for men with the popular western style, ethnic patterns, hardware details, denim, suede, leather and crushed velvet. And on top of that we also introduced the extended Plus and Tall line for men, an inclusive ASOS line for the taller and bigger men out there with the same trends as the main collections.
As an additional feature - throughout the day our guests could vote for their favorites in ASOS’ talent competition for upcoming designers; Fashion Discovery. Vote for your favorite too – here
Watch the video from the event right here

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Together with these stunning new collections, we served, all through the day, delicious organic snacks and wine from the fantastic wine bar Den Vandrette. Homemade sourdough bread and fresh cheese, lumpfish roe, endive and treviso salad petals with tahini cream, radishes in pistachio dip and marinated green olives, pickled chilies and herbs – topping it up with the most enjoyable red, white and orange naturewine.
What’s not to like?!
Thanks everyone who joined us for the ASOS AW18 press day – hope you enjoyed the day, collections and wine as much as we did !!

xx 9 PR