9PR strengthens and improves competencies, assign a new CEO and creates ´the next´ 9PR
Line Mollerup and Nina Sejr Wiboltt from 9PR has joined forces with Lars Rønne (former Director Brand Communications, adidas) to strengthen and develop the agency.
Together they have created ´the next´ 9PR: a strategic brand communications agency deeply rooted in market communication and PR within popular culture and society.
Lars Rønne simultaneously enters as new CEO.
The agency’s new strategy has ´creating the next´ as the starting point and the strategy is embedded in an enhanced focus on the consumers and their behavioural patterns, as well as a call to clients to do fewer, but far more relevant and sustainable initiatives.
The vision is to function as a strategic partner and activations partner who plan, clarify and connect the different components marketing, digital and PR with a wish to strengthen the client’s business through dynamic brand- and omni-channel activation. With it, the agency will bridge the gap between analogue and digital disciplines in the fleeting, uncertain and complex world we live in today. Thus the agency breaks down the traditional silos.
The reason is that classic PR work, according to the three profiles, can no longer stand alone and that brand communication demands dedicated focus on chosen initiatives, regardless of what industry.
Background and statements:
After more than 9 years as owners of 9PR, Line Mollerup and Nina Sejr Wiboltt have entered into a partnership with Lars Rønne. He has a background as Director Brand Communications in adidas, Nordic, responsible for the categories: Originals, football, running and training. It is a position he has handled the last 4 years from Stockholm. He brings more than 10 years of inhouse experience to 9PR, both globally and nationally.
About the vision for the next 9PR, Lars Rønne states:
”Together, we wish to create ´the next´ 9PR: a strategic brand communications agency that is based on measurable results, clearly defined kip:s and a holistic approach to the collaboration with our clients. We are ready for the 2020ies and we will motivate and inspire our clients to also be ready.”
”It´s crazy out there! the demands and expectations of the consumers have never been higher for brands, products and services. In other words: the complexity is huge! and the consumers or the end receivers must be inspired and motivated emotionally and with impact. therefore, the demand is that the entire value chain delivers purpose and meaning. Ideas, images and words must be planted in the receiver and the messages must be relevant in the culture and society within the industry.”
”We have, within 9PR, taken an active choice: we hitch ourselves to the world, stay personal in all our relations and worship the truth instead of ignorance by strengthening the strategy and philosophy, adjusting our resources, services and business model. This means that we can do the optimal for our clients and bring new energy as well as innovation to market communication and PR”.
Historically 9PR has worked within the fashion-, beauty- and lifestyle segments, but with the new strategy and the strengthened agency profile, the agency opens up to new industries in Denmark and abroad within B2C and B2B brand communication.