Last Thursday we kicked off the SS18 season with ASOS by presenting the exciting new collections for the Danish press in a central Copenhagen apartment. The guests was introduced to the four moods of ASOS’ new collections, and explored the styles whilst enjoying cold Mexican soft drinks from Jarritos and a delicious menu served up by The Union Kitchen.
We were joined all day by the ASOS team from London, presenting the press to the news from the womens- and mens- collections, as well as the new ASOS make up from their face and body line, first over one-on-one meetings with press, and then during an open house hour with the stylists and freelance journalists.Later in the afternoon we re-saddled and the SS18 showroom was switched from spring to sparkles, as we presented the eye-catching ASOS Christmas collection to the web editors, freelance stylist and inspirational influencers while our bartender Oliver from The Union Kitchen served up some mouth watering cocktails.
A big thanks to our lovely guests for joining us for the SS18 press day, and having a drink over the sparkling Christmas looks in the evening!
What a day!