London Calling! A little trip to ASOS Headquarters

Hi everybody :) We entering very exciting times here at 9PR, and we would love to show you what's new in our little family. One of the very exciting news is that we are officialy the new PR agency in Denmark for ASOS!! We are very proud to present this to you, and we are looking very much forward to working with lovely ASOS.  We are pretty sure that many of you already know the cool online shop, that offer various styles from other brands, but what we at 9PR are about to represent in our showroom is ASOS' own brand, which is both cool and young, but also classic and chic. The ASOS brand includes both clothes, shoes and accesories for both men and women, and we are absolutely certain that the items will fit prefectly in our 'wardrobe' at the showroom. ASOS invited 9PR along with two representatives of the Danish fashion press to the London Headquartes, for the ASOS pressdays. The following blogpost will take you through Anne Mønsted from Costume, Kristine Sørensen from Euroman, Line and Ninas days in London with ASOS.ASOS samletAnd here they are: Line, Anne, Kristine and Nina happy and smiling in front of the Headquarter.Anne, Kristine, LineWe were all very excited about joing the ASOS pressdays, to figure out exactly what styles will be at our showroom. Here is a cute taxi pic :)IMG_2307It is extremely difficult to pinpoint just one favorite style, when you are surrounded by so many beautiful items! However, we succeded, and here is Ninas favorite style - a pretty midi full skirt in a sweet rose color with gold appliqué.IMG_2316Kristine loved this embellished shift dress in white with black detailing.Line Favorit styleLine couldn't help but loving this amazing grey faux fur. Scrool further down, to see some of the other styles, we loved!Smuk jakkeAsos womenASOS skoASOS is really great at communicating the exact and contemporary tendencies that are ever changing in fashion. Here, the checkered cape for those chilly Autumn days, the pastel bag with steel handles a la M2malletier and the uber feminine shoes and beenie.IMG_2305This beautiful and cool sky blue biker jacket was one of our absolute favorites. Sweet Jasmine Walker from ASOS is showing it of.IMG_9318Anne and sweet Aiofe from ASOS are having a chat amongst the lovely clothing. ASOS HQ LineThis really was a huge showroom with lots of clothing that we would love to bring home :)ASOS mens AccesAnd now to the menswear.. We thought this was a very cool way to present the shoes!Kristine menswearKristine Sørensen, stylist at Euroman, was excited.. And here she is photographing her favorite styles.Asos Kri mensAnd this was one of them :)Menswear detalingMenswear detailing 1The detailing on the clothing is so beautiful and thought through! We looooved it.ShouldersJust look at these fabrics. They are amazing!Kristine og nina We had a lovely and fun day at the HQ. This picture gives a great impression of the atmosphere of the trip. Fun, smiles and lots of laughter. ASOS catwalkSome of what makes ASOS stand out is the cool feature that they have on the website, namely; the View on Catwalk feature, which allows you to get a better insight into how the fabric moves and sits on the body. And above is exactly where these small films are shot.IMG_2376And who else to shoot on the catwalk than sweet Anne? when in London, you know... ;)IMG_9347 All talk and no play... After a long day at the Headquarter, we were invited for a lovely dinner with the ASOS team. The food and drinks were great, and we loved the British company.IMG_2381Here is lovely Nina and Aiofe from ASOS at the dinner.IMG_9350And Line is very happy in front of the beautifully set table.IMG_2384Next day we had cozy and a little tired, breakfast before returning to Copenhagen.IMG_9359We all had great days in London with the ASOS team, and looking at the beautiful clothing and accessories. Now we just cannot wait to have them in our showroom!!Lots of love and happiness fron all of us at 9PR <3