adidas PureBOOST X #WHYIRUN event

adidas Pure Boost X launch event in Stockholm

The 8th of March our Brand Advisor Sofie was in Stockholm together with 40 people from the Danish press, bloggers, influencers and of course all our adidas Runners of Copenhagen.

They went to Stockholm to celebrate the new running shoe from adidas, Pure Boost X.

A shoe made by women, to women only. And then of course that needed to be celebrated on The International Women’s Day.

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There were runners from all of Scandinavia – all in the same outfit with the same shoes.

First, there was a very cool performance by five cool dancers, who was dancing on treadmills.

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The this cool woman below, told her motivation speech to all of us.

Why she is running – an incredible story that that shocked all of us, but she had the power to get back on track and into the running shoes, even though she no longer has the lower part of both her legs.

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Now it was our turn to step onto the treadmills – 15 minutes of interval training.

Hard but with effect – and there was this cool DJ playing so the motivation and smile was on top.

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It was so much fun! See some social media posts here below:

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We wanna do it again, please!

XX team 9PR

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